Word: tigers
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...idea behind Google, then as now, is that traditional search engines are infuriatingly stupid. They think relevance is based on repetition; if you type in a request for Tiger Woods, say, you'll get websites listed according to how many times those words appear. Not only is this no guarantee of quality, but it's also open to abuse. If you own a Tiger fan site and want to steer more people to it, simply type his name thousands of times in the site's source code...
...Google interprets connections between websites as votes. The most linked-to sites win the Google usefulness ballot and rise to the top of search results. More weight is given to "voters" with millions of links themselves, such as Amazon or AOL. If the big hitters are pointing to your Tiger site, Google says it's cool. Popularity equals quality...
...Dear Tiger...
...onto neutral ground. It's working a little too well - the Democratic convention is quickly receding into a small box in my memory, and in my fatigued and malnourished state I sometimes think I dreamed the whole thing. On Monday, the newsmagazine covers will feature non-political faces again. Tiger Woods will have won the PGA Championship again. And the only thing left over from Los Angeles will be some souvenir press passes, a few cases of lingering jet lag and an indication of Gore's bounce, or lack of it, to be gleaned from the Sunday night polls...
...trail of Tiger Woods took TIME to New Orleans, where the youngest winner of golf's grand slam was conducting a clinic for local kids. On hand were assistant managing editor Dan Goodgame, staff writer Romesh Ratnesar and photographer Herb Ritts, who flew from Los Angeles for the shoot. "I've worked with just about everybody, from Presidents to rock stars," says Ritts, "and Tiger lived up to his reputation. He was a very cool guy, very easy and humble. He was very in the moment. We hit it off very well." Before meeting up with Woods in New Orleans...