Word: ticket
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Poor returns at the box office--coupled with high movie costs and publicity that fails to woo $8-ticket buyers from Sony Harvard Square--may limit the Science Center's future as a student movie house...
Costs include $300 for a Harvard police officer to monitor ticket sales, another $300 for the projectionist and the machine and upwards of $1,000 for the actual film. Usually, the more popular the film, the more the distributor charges...
Poor returns at the box office--coupled with high movie costs and publicity that fails to woo $8-ticket buyers from Sony Harvard Square--may limit the Science Center's future as student movie house...
...closing the barn door when the horse is just grazing in the yard. Even though the commission is likely to recommend a cooling-off period, analysts say the industry is already lukewarm at best. The reason: Gambling expansion has slowed in recent years. The public is losing interest, lottery ticket sales are flat for the first time in three decades, and expansion was a nonstarter in several state ballot boxes last November. Even the gambling mecca itself, Las Vegas, is trying to remake itself as a "family" destination. One area where analysts are still bullish: Indian casinos. The success...
Lucas is not alone in wondering if the $115 million film on the screen will be able to top the spectacle outside; one imagines rampant ticket scalping, if not pitched light-saber battles. Can Lucas keep his huge, devout constituency awed while gently reminding them that it's only a movie? Or has all the promotional percussion deafened the audience, spilled the best secrets? Maybe moviegoers who have read stories like this one will have a slumping sense of deja view when Episode 1 is finally revealed...