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...will decide in the next few weeks, but he told TIME, "There's so much on my agenda"; Perot has stepped back for now, yet no one can predict the moves of the mercurial Texan. Teamsters boss James P. Hoffa is thinking about the Veep spot on the Reform ticket, but will not run for President. That leaves Buchanan and Trump...
...from a race? He burnishes his brand name and, like Buchanan, he's peddling a book--The America We Deserve--due out in January. What does Ventura get out of a Trump bid? The former wrestler objects to Buchanan's social-policy views and may run on the Reform ticket in 2004. Trump is a perfect placeholder. And Ventura genuinely admires Trump. As one Ventura pal puts it, "They're both entrepreneurs who've had wild lives and believe in living their life as an open book. Their views are simpatico." Indeed, Ventura recently snickered that the liberal Beatty should...
...over whether the U.S. should have gotten involved in World War II (Pat seems more than a little against it). According to Fulani, Buchanan "can play a role as a unifier, bring everybody together." Come again? Fulani herself ran for president in 1988 and 1992 on the New Alliance ticket, but this year has thrown in her lot with the Reform party in New York. She is a supporter of Nation of Islam leader Louis Farrakhan and has been criticized for a statement she made saying that some blacks seem willing to "pander to Jews" (Fulani is black). Buchanan, meanwhile...
...argued that Ventura will use his power as Reform's ranking officeholder to thwart Buchanan's bid. Last week, they got help with this idea when Ventura told the congressional paper The Hill that New York City mogul Donald Trump is "a serious candidate" for President on the Reform ticket. A Ventura ally admits the Governor is wary of Buchanan because of his hard-right stand on social issues and his anti-free-trade views, but, he says, "he doesn't feel that it is his role to recruit a presidential candidate to challenge Pat." As for Perot, friends...
Several factors determine the strategy and tactics of the eyeball biz. First, the economics of recession-proofing a media business: ad revenue tends to decrease in business-cycle downturns, while movie-theater ticket sales increase. Second, the marketing possibilities of leveraging between brands and media: for example, network promos plugging websites; TV shows syndicated to sister stations. And with broadband Internet access looming, media companies feel compelled to lock up as much brand-name content and distribution as possible so they will have product and expertise ready for the digital age. "In order for these big companies to stay competitive...