Word: ticket
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...FairAir, which deals only in airline tickets and does not aspire to be a full-service travel agency, makes its money with transaction fees. It charges $9.95 to buy or sell a ticket on its easy- to-use site, and changing the name on a ticket costs a minimum of $24.95. Vice president David Glickman says test marketing has shown two strong categories of buyers: individuals who are buying tickets as sort of insurance (knowing they will probably be able to sell them if need be) and group travel (since often it is not known until the last minute exactly...
...years airline economists have known that by imposing all sorts of restrictions on tickets, it is much easier to capture customers and predict revenues. Although the perception is that security concerns drive these prohibitions (like preventing you from transferring the ticket to someone else), in fact there is no real reason why you shouldn't be able to give your ticket to your sister if you can't make a trip. Airlines could still make the passenger who boards the plane show an I.D. card, so of course they would know who is on the plane...
...gate agents ask before you board (When's the last time a terrorist admitted to not packing his own bag?) This week Levy took a step closer to his dream. He is the co-founder of FairAir, a new service that provides the country's first fully- transferable airline ticket. That's right: you can now buy a ticket on FairAir.com on one of the four participating airlines (Northwest, America West, National and Midway) and you can do what you wish with it. You can use it, you can give the ticket away by legally changing the name...
...FairAir's tickets are aviation's equivalent of an opera ticket or a seat at an NFL game - you have the right to occupy that space on that flight. Or not. "We're recreating a secondary market for airline tickets. That market used to exist on bulletin boards and in newspapers," says Levy. Just think: you might be able to pick up a bargain when someone has to get rid of a ticket, or you could actually buy a seat on that sold-out flight (for the 'right' price...
...company is to eventually provide this technology to airlines and web-based travel agencies, which would allow them to create secondary markets on their own sites (FairAir would essentially be the backroom support service). That could mean just when the little guy gets used to controlling his own ticket (and his own destiny), back into the airlines' grasp he is pulled...