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...confident that Harvard can win over the hearts--and wallets--of its alumni. As for those who don't share his lifelong adoration of Veritas, well, he believes that the appeal will reach them, too, largely because the solicitation techniques radiate sophistication and reflect the best rule-of-thumb in any seduction process: "One doesn't get it because one asks for it, one has to persuade the potential donor that he'll feel better if he makes the gift...

Author: By Nancy F. Bauer, | Title: Brother, Can You Spare a Dime... ...I Only Need $250 Million | 9/10/1980 | See Source »

...confident that Harvard can win over the hearts--and wallets--of its alumni. As for those who don't share his lifelong adoration of Veritas, well, he believes that the appeal will reach them, too, largely because the solicitation techniques radiate sophistication and reflect the best rule-of-thumb in any seduction process: "One doesn't get it because one asks for it, one has to persuade the potential donor that he'll feel better if he makes the gift...

Author: By Nancy F. Bauer, | Title: Brother, Can You Spare a Dime... ...I Only Need $250 Million | 9/8/1980 | See Source »

...through the efforts of University of Utah History Professor Larry Gerlach, the umpires strike back. The Men in Blue is a series of interviews with twelve umps emeriti, men who, during their working lives, regularly performed trenchant variations on a thumb. Take John Edward ("Beans") Reardon, who came up to the National League in 1926 and called balls and strikes until he retired in 1949. So small that he "had to stand twice in the same spot to make a shadow," Beans compensated for his lack of size with the belligerence of a bantam. "To be a good umpire...

Author: /time Magazine | Title: Books: Variations On a Thumb | 8/4/1980 | See Source »

...October afternoon in 1978, Lawyer Paul Morantz reached into the mailbox of his Los Angeles home and suddenly felt a sharp pain. He pulled back his hand-and with it a 4½-ft. diamond-back rattlesnake, its fangs embedded near his thumb. A tourniquet applied by a quick-thinking neighbor saved the lawyer's life...

Author: /time Magazine | Title: Nation: Synanon Sequel | 7/28/1980 | See Source »

...doing." A common novice mistake is to use a piece of string as a measuring tape. Once at the lumberyard, the string starts to stretch and the would-be woodworker either goes back home or ends up with a board that is too long. Thus the black thumb rule at most home-repair centers: $5 worth of advice with every $1 in sales. Last winter Boston's public television station WGBH broadcast a 13-week series on home renovation titled This Old House. The program drew some of the highest ratings in the station's history...

Author: /time Magazine | Title: Business: The Sound of America Hammering | 7/28/1980 | See Source »

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