Word: throating
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...Meanwhile, Father Swann rarely got spirit communications any more; the Temple's mediums were out of practice. When the Temple went through its first crisis, a diphtheria epidemic, Father Swann ignored the advice of the spirit doctor and the spectral Association of Healthfulizers and cast out the Sore-Throat Devil by the up-to-date, scientific treatment of cracked...
...from overwork; famed Physicist Dr. Robert Andrews Millikan, 70, at Rochester, Minnesota's Mayo Clinic, † from a gall-bladder ailment; Commander Joel Thompson Boone, U.S.N. Medical Corps, at San Diego's Naval Hospital, from an abdominal operation; Ice Skater Jack Dunn in Hollywood, from a streptococcic throat infection ; New Jersey's Governor A. Harry Moore in his Little White House at Sea Girt, N. J., from intestinal influenza...
...specialist in everything-life, fire, marine, air and group insurance. . . . The insurance fraternity is as startled . . . as the medical fraternity would be if a youngster who had never attended a medical school suddenly turned out to be America's greatest specialist in the eye, ear, nose and throat, in abdominal and pulmonary surgery, in obstetrics, pediatrics and chiropody...
...Only other ingredient cigaret companies reveal is a hygroscopic agent mixed with the tobacco to attract moisture. In most cigarets the hygroscopic agent is glycerin; Philip Morris uses diethylene glycol. The result, it claims, with substantiation from many a doctor, is less irritation to the membranes of the throat...
Dwarf & Advertising. The diethylene glycol angle has been pushed hard by Philip Morris in advertisements in medical journals and in general promotion among doctors. In its general advertising Philip Morris merely uses round phrases such as "Doctors have agreed that Philip Morris is less irritating to the throat." This sort of talk would presumably have made little impression in a world full of cigaret claims had not Philip Morris' smart advertising agent Milton Biow had a brain wave. He remembered an old Philip Morris slogan, "Call for Philip Morris," and hired a shrill-voiced dwarf named John Roventini...