Word: three
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Dates: during 1990-1999
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...company" was headquartered in a modest two-bedroom home that Jeff and MacKenzie rented in Bellevue, a Seattle suburb. They converted the garage into a work space and brought in three Sun workstations. Extension cords snaked from every available outlet in the house to the garage, and a black hole gaped through the ceiling--this was where a potbellied stove had been ripped out to make more room. To save money, Bezos went to Home Depot and bought three wooden doors. Using angle brackets and 2-by-4s, he hammered together three desks, at a cost of $60 each. (That...
...Jeff Bezos explains what it means. There are two types of businesses, he tells the troops: baby businesses, which need growth and feeding, and adult businesses, which must pay their own way. This brings him to B, M and V, which stand for books, music and video, Amazon's three oldest product lines. And the P is the news, for this trinity is nearing adulthood. "By the end of the year 2000," Bezos says, "we're going to make them profitable...
...daunting task. For three years, defining Amazon was easy: it sold books. Then it sold books, music and videos. Now it sells toys, home-improvement products, consumer electronics and software as well. Then there are the equity stakes in start-ups like drugstore.com pets.com and Gear.com and struggling eBay-wannabe divisions: zShops and Auctions. Who are these guys now? What does Amazon represent? And will the company's more than 13 million customers stick around for power drills and wide-screen TVs? "No one's sure where all this is going," says Carrie Johnson, an analyst with Forrester Research...
...constantly told not to get too attached to our office," says Marcus, who has moved nine times in three years. Resettling in the suburbs might make sense, but the troops keep voting it down, clearly dreading Seattle's horrendous traffic. Instead they huddle outside PacMed in a chilly dusk drizzle, awaiting one of the vans that crisscross the city from one Amazon outpost to another. "Imagine how much they're paying us," a shivering woman complains, "to stand here waiting for a ride...
...enjoying multimillion-dollar payouts. You hear about Gen Xers turned philanthropists: the woman who signed up out of college and plans to retire at 30; the guy who launched a dog-biscuit business on the side. "We get told not to watch the ticker," says Marcus, a three-year vet who, one imagines, does so anyway...