Word: three
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Dates: during 1960-1969
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ATOMIC REACTOR for Puerto Rico, first in the Caribbean, will be built by AEC and used to train Latin American scientists. The 16,300-kw. boiling-water plant, costing $11 million, is scheduled to start operating near Rincón in three years...
...Three. During the decade, the combined output of these six jumped 66% v. a rise of 42% for the economy as a whole. In some of the six, notably utilities, which posted a 128% gain in output with only an 18% price rise, productivity rose fast enough to counteract the usual price increases that accompany soaring demand. But in others of the powerful six, productivity fell behind. Productivity did not keep pace with costs in construction and durable goods; added to a seventh burgeoning industry, services, which by its very nature does not increase productivity rapidly, they were enough...
...heaviest crackdown on phony TV advertising, the Federal Trade Commission last week gave new teeth to an old saw: things are rarely what they seem. The FTC filed complaints against four major national advertisers (Standard Brands, Colgate-Palmolive, Alcoa and Lever Bros.), three advertising agencies (Manhattan's Ted Bates & Co. and Foote, Cone & Belding, and Pittsburgh's Ketchum, MacLeod & Grove), and Foote, Cone's Vice President William H. Bambric. The charge: trickery designed to fool the TV viewer...
...world and the companies involved reacted as if the FTC had attacked mother and apple pie. Fairfax Cone, who had a hand in creating the Pepsodent commercial and who sternly told admen three weeks ago to clean up "dishonest advertising," had a novel retort: "To me it wasn't wrong, and I think I have as high ideals as anybody around. I believe in the truth." Colgate-Palmolive announced that its shaving commercial was only "a technique used to overcome photographic difficulties," and that "sandpaper can be shaved." Standard declared that "the presence of the gems in Blue Bonnet...
...attention grabbers at the show were the new jet motorboats. Buehler Turbocraft exhibited a 16-ft. inboard (price: $3,450), powered by a jet engine. It draws in water through intakes amidships, forces it out at the stern, drives the boat up to 38 m.p.h. in as little as three inches of water...