Word: thornton
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They are: Roger A. Cunningham '42 L '48, Thornton G. Edwards L'49, Ray Garrett, Jr. L'49, Donald C. Lubick L'49, Frederick B. MacKinnon L'48, and Joseph P. Morray...
...programs rely heavily on the playing of short, and often inferior Rombergish selections, and are surfeited with mediocre commercials. Longer symphonic works mean less space for commercial plugs, and have therefore dropped to second place in programming. Listener reaction has been sharp: "The trouble is," says Program Director John Thornton, "that people expect a lot, and give nothing in return. When the Endowment Series was discontinued, we received over a thousand letters from our listeners. But if the deficit on the Series were divided among these people, it would have cost them around $75 a year apiece, and they might...
Another problem, according to Thornton, is the unwillingness of advertisers to sponsor long programs. "There's nothing I would rather do than have longer programs. Suppose we play Beethoven's Seventh and the Leonora Overture. Together they last about an hour; but that leaves room for only one spot commercial, between the two works. We can't put spots between movements; it's not fair to the listener." The result has been an increase in 15-minute programs, with short pieces and a spot between each one. This policy is doubly attractive to prospective advertisers, who would rather sponsor semi...
...Moon writes of people like Luther with great warmth of insight and a fine ear for inflections of speech. On the other hand, there is something a little too Galahad-like about the radical Negro intellectual, Eric Gardner, whom President Rogers is finally called on to defend against Cal Thornton...
...this point, Novelist Moon begins to favor an uncompromising thesis. He makes Editor Thornton, in demanding that Gardner be fired, revert to stereotyped white brutality, and he makes President Rogers seem culpably weak for giving in. The thesis: Editor Thornton's liberalism has never been much more than a way of satisfying his own vanity, and Rogers' lifelong effort to educate his race has actually-and even consciously-played into the hands of the segregators...