Word: text
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...talked to by a billboard. "If somebody starts pinging phones, there's going to be consumer backlash," says Tom Burgess, CEO of Third Screen Media, a mobile-marketing and software consultant. For that reason, the newest high-tech outdoor campaigns invite consumers to opt in, say, by sending a text message. For example, Nationwide, the insurance and financial-services company, encourages visitors on Times Square's Reuters billboard to send in snapshots via a company website. Each afternoon it posts selected photos on the 23-story sign. Up the street, Walt Disney World advertises a new theme-park attraction. Send...
...often abandons the desk in her vast Chancellery office and works instead from an oval conference table that puts her on a par with colleagues. She prefers visiting staff to summoning them to her office. And while she can be stilted in media interviews, she is hooked on text messaging, requiring even the most tech-reluctant older members of her Cabinet to master the art. Staffers are expected to make bullet presentations to her via sms: short and to the point. "It's the best, sometimes the only, way to reach her," says an aide. So what text messages should...
...find points of interest. I especially liked the fact that I could search by zip code as well - you don?t have to know a zip code, but if you do, you can identify your destination very quickly. There?s nothing raggedy about the visuals. Not only is text exceptionally readable, but features like forests and rivers appear clearly on the map as you drive. Like some other navigators (but not all), a twilight sensor built into the device adjusts brightness levels and screen colors for day and night...
American Idol is big. Mongolian Cow Sour Yogurt Super Girl's Voice is huge. Super Girl--as China's dairy-company-sponsored imitation of Idol is known--drew a TV audience of 400 million for the finale of its four-month run last year. Voting by text message, viewers chose Li Yuchun, 21, a college student who sang like a man and sometimes dressed like Mick Jagger, as their 2005 Super Girl...
...Meryl Streep seemed to enjoy giving Altman his Oscar. All we wanted to do was not humiliate ourselves. And to make Bob laugh. My partner, Jane, wrote most of that text...