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Thanks to the Web, new companies become global from the get-go rather than at a later phase, Bolen explains. And localization companies don't just deal in words but also the look, feel and design of text images. "We ask if buttons and keys scale to match the size of the text," he says, noting German characters are 30% longer than those in English, while those in Japanese are 30% shorter...
...Cell phones do all kinds of stuff-calling, text messaging, Web browsing, contact management, music playback, photos and video-but they do it very badly, by forcing you to press lots of tiny buttons, navigate diverse heterogeneous interfaces and squint at a tiny screen. "Everybody hates their phone," Jobs says, "and that's not a good thing. And there's an opportunity there." To Jobs's perfectionist eyes, phones are broken. Jobs likes things that are broken. It means he can make something that isn't and sell it to you for a premium price...
...example: voicemail. Until now you've had to grope through your v-mail by ear, blindly, like an eyeless cave-creature. On the iPhone you see all your messages laid out visually, onscreen, labeled by caller. If you want to hear one, you touch it. Done. Now try a text message: Instead of jumbling them all together in your in-box, iPhone arranges your texts by recipient, as threaded conversations made of little jewel-like bubbles. And instead of "typing" on a four-by-four number keypad, you get a full, usable QWERTY keyboard. You will never again have...
...quite right to call the iPhone revolutionary. It won't create a new market, or change the entertainment industry, the way the iPod did. When you get right down to it, the device doesn't even have that many new features-it's not like Jobs invented voicemail, or text messaging, or conference calling, or mobile Web browsing. He just noticed that they were broken, and he fixed them...
...Text messaging on many phones is tricky, time-consuming and tiring. Most phone keypads were not designed for texting, so most mobiles look to software solutions (like T9, which guesses what word you're typing) to make messaging easier. But Digit Wireless's Fastap solution takes a new tack. The company engineered a new type of keyboard that includes letters cleverly positioned to make it easy to type out words. It's available now for the first time in the U.S., on an LG phone, and as texting gains in popularity, the new keyboard design will likely show...