Word: tests
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...Harvard has now placed itself, upon the lengthening list of colleges that require something more than the test of a written examination. Its reputation for snobbishness has never been altogether just. Admittedly its system of undergraduate clubs is unduly favorable to men from the fashionable preparatory schools; but the policy of the Faculty has been steadily democratic. Since the Civil War negroes of ability have been welcomed--with the result that Southern white students have preferred other institutions. Latterly President Lowell has resisted pressure from graduates who deprecate the increasing proportion of Jewish students; he has insisted upon full recognition...
Next, when Chief Pilot Carl Ben Eielson stepped into the Alaskan's cockpit and signaled "Contact!" for a test flight, the craft bucked and plunged, struggled amain with roaring cylinders, but could not rise from the clinging snowfield. Overhead there was perfect flying weather, bright and clear. Eielson ripped the throttle wide open. The Alaskan roared forward, kicking up a small blizzard, and at last crept clear and aloft?only, when she landed after a brisk spin, to crash into a buried wire fence at the end of the field, smashing her propeller, landing gear and fuselage. No Pole flight...
...first test of any job is, of course, the standing and reputation of the concern. If a firm has been doing business over a period of years; if it is sound; if it enjoys a good reputation, preferably if it is nationally known, or at least is familiar to the people who are its legitimate prospects; if it has for some years been putting out satisfactory products, it meets this first test...
...second test I have called the policy question. If an established concern has been selling over a period of years in a particular manner, or to a particular group of consumers: has sold successfully, and has employed salesmen who have enjoyed prosperity during their employment, the job, moos with the second test. If a concern has been marketing through the retail trade and suddenly decides that it is going after its prospects on a direct consumer basis the success of that venture is problematical. If a concern that is little known is trying to market, its products direct...
...third test is one which may be called consumer value and consumer utility. It will probably be true that if an established, well-rated concern has been selling over a period of years to a market which has favorably reacted to the presentation of its goods, that those same goods will offer a high degree of consumer value and utility, otherwise they would not have endured. This test, however, must be made. The goods that are offered must be offered at a fair price, and by a fair price I mean one that is not inconsistent with the value which...