Word: testing
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Customers have long been able to take a car for a test-drive or listen to a stereo before buying. But other kinds of retailers are finally catching on, and they're being lauded for expanding the concept of using samples to entice commitment-phobic consumers. A Mercedes is one thing, but a fine wine? Here are some new things to try before...
Beauty Wondering if that pricey skin-care product is worth the cost? A subscription to NewBeauty magazine's Test Tube program brings supersized samples to your door four times a year. The cosmetics are worth about eight times the $100 subscription...
Footwear The Nike Trial Van travels throughout Europe making pit stops at running events and clubs where athletes can choose from more than 1,000 pairs of sneakers for a free test run. A U.S. version launched last spring at a kiosk called the Runner's Station in New York City...
...SCREEN TEST...
...sought to severely limit the President's capacity to send troops abroad without explicit authority from Congress. It passed into law only over Richard Nixon's veto. All subsequent Presidents have refused to recognize its constitutionality. It has not yet been subjected to a full constitutional test before the Supreme Court...