Word: testing
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...these lab experiments really feel like a true out-of-body experience? "It's very vivid," says Ehrsson of his test. Participants say they really did feel like they were outside of their bodies. People in both sets of studies found the experience "weird." Some of Ehrsson's subjects described the experiment as "cool" and giggled, while some in Blanke's study called it "irritating." But the extent to which the experiments succeeded "depends what you mean by the full-blown out-of-body experience," says Ehrsson. "Of course you know that it's not real, that...
Things won't stay quiet for long, though. For all the challenges of the past couple of years, BA is perhaps yet to face its biggest test of the Walsh era. The airline's shares have plunged by almost a third since February, owing partly to worries that liberalization of the transatlantic market next year will cut into its profits. Under current rules, only BA, Virgin and the U.S. carriers American Airlines and United Airlines can fly to and from the U.S. via Heathrow. For BA, that restricted access has been a gold mine. With the industry in meltdown...
...launch a new service between the U.S. and major business centers in Continental Europe, flying reconfigured 757s from its existing fleet. While he is guarded about the fine details, "getting a new airline up and running in a little over 12 months," as Walsh sees it, "is a great test of how quickly we can respond." And if things take off, he's even promising to share the acclaim...
...failed its first big test--the bank runs of the early 1930s, which it allowed to snowball into the Great Depression. After that, tight domestic regulations and global exchange-rate controls kept financial-market panics at bay for decades, essentially by keeping markets themselves at bay. But when the exchange controls and bank regs proved too inflexible in the 1970s, markets made a comeback...
Closer to home, Carl and Viking have transformed the former cotton capital turned derelict into a culinary destination. Cooking enthusiasts come to Greenwood to stay at the Alluvian, the company's boutique hotel, get pampered in the spa, learn cooking techniques and test-drive a range at the Viking Cooking School. Last year the Alluvian hosted 18,000 guests, 12,000 of whom visited the spa or took cooking classes, or both. "Viking consumers are passionate about their purchase and want opportunities to engage in the lifestyle," says Kathy Potts, who heads the Viking Life division...