Word: testing
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Florida will also test their messages in a different way. It is the biggest, most diverse battleground they have encountered. The state also is feeling increasingly anxious about the economy, suffering from the subprime mortgage meltdown, an insurance crisis and a 49% surge in the number of unemployed...
...Huckaboom has even the admittedly lax Catholic Rudy Giuliani getting churchy. In his first church visit as a presidential candidate, the ex-mayor recently spoke at the El Rey Jesus Church in Miami. Giuliani addressed the congregation, quoting Scripture. Calling his presidential bid a "test of faith," he invoked Joshua 10: 25: "Fear not, be strong, and of good courage." Giuliani also tried to connect spiritually, insisting "I am not coming here to ask for your vote ... I am asking for your prayers." With a new poll showing the onetime GOP front runner in a four-way tie with Mike...
...show up with playmates and friends, often accompanied by unexpectedly powerful feelings. Social psychologist Elaine Hatfield of the University of Hawaii is best known for co-creating the Passionate Love Scale, a questionnaire with which she can gauge feelings of romantic connectedness in adults. She has modified the test to elicit similar information from children. In early work, she studied 114 boys and 122 girls, some as young as 4, presenting them with statements like "I am always thinking about _____" or "I would rather be with _____ than anybody else." The kids filled in the name of someone they loved...
...Brands--the Louisville, Ky.-based company that owns KFC, Pizza Hut, Taco Bell and more--sell dumplings in a fast-growing market where Chinese food is just called food? Heck, while they're at it, why not sell tacos in Mexico? Yum is doing both, with the test-marketing of East Dawning in Shanghai and the opening of a Taco Bell in Monterrey last fall. Yum's iconoclastic CEO, David Novak, likens it to how Ray Kroc of McDonald's brought hamburgers to America. "I asked, What's the hamburger in China?" he says. "Obviously, it's Chinese food." Except...
...online matchmakers seek to set themselves apart from local competitors is science. Match hired Rutgers University anthropologist Helen Fisher to devise a compatibility test for a spin-off called Chemistry.com As Chemistry prepares to launch abroad, Fisher is confident that the test--56 questions that place users in four temperament categories--is applicable to any culture (see box, left). The societal trends that drive online matchmaking in the U.S. apply in much of the world, after all: women going to work, young people migrating far from home and, perhaps most important, a newly pervasive insistence on love as an essential...