Word: testing
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...reviewed a 2005 version of the Nasonex ad and found that test subjects had difficulty recalling the side effects mentioned in the commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched.) When Day studied the 2005 ad, she found several visual distractions that influenced viewer comprehension. During a voiceover about side effects, the bee flew from side to side, its wings flashing and flapping nearly four times per second. At the end of the commercial, when a voiceover talked about the benefits...
...always one revived through her things, through smelling her cashmere sweaters or by smelling Chanel No. 5. Detached from this, I can live this memory only through instants. My memory must be trained to be catalyzed by different things, through someone else’s laugh, through a test I’ve saved from third grade with her signature, or through a scene different than my home. I can run my fingers over it, it is like the dates I used to write down and document, but my reliving is cruelly limited. I am at the mercy of these...
That took some guts, but this issue may soon test the limits of his courage. McCain hasn't yet promised to vote for the Lieberman-Warner bill. (He's holding out for a package of nuclear incentives - even though cap-and-trade is a built-in incentive for all low-carbon energy, including nuclear.) And in his big Portland speech, he ducked one of the central issues of the entire climate debate: how to get China on board. There are really only three options for this. First, the U.S. commits to emission reductions and figures out China later. That...
...Dassault has further plans for them. It would like to funnel them to another emerging website under the 3DVIA umbrella called 3DSwym, a joint project between Dassault and Publicis, France's huge marketing/advertising concern. 3DSwym brings 3D modeling and simulations to burgeoning world of market research. Consumers can virtually test new products, packaging and store layouts. It'll enable manufacturers to let consumers help determine, say, the shape of a yogurt container or the placement of shutter button on a digital camera. Online 3D simulations can greatly reduce the amount of time and cost needed to do market testing...
...watching President Bush's trip to the Middle East closer than his potential successors. For Barack Obama, whose candidacy is built on change, it's a chance to remind some voters what they want change from. For John McCain it's test of his strategy of backing Bush in theory, while edging away from him in practice. But for all the distinctions the two draw between each other, and Bush, the next President's approach to the Middle East may look like this one's. "A lot of what's going to happen there is beyond our control," says Robert...