Word: testimoniale
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Door-to-door salesmen for Collier's have vigorously claimed for years that they are not selling anything. The salesman's pitch is that his company is willing to give away an encyclopedia valued at $559 in exchange for a testimonial letter to be used "in future sales drives."
The family must write a testimonial letter after receiving the encyclopedia, the salesman says, but the letter and permission for Collier's to use it "completely pay for" the encyclopedia.
But the deal is only for "advertising families," the salesmen are told to say, "two or three families in each area." These are families whose testimonial letters may be used in future sales campaigns.
Here is the wish-world of the soap opera, where intuition triumphs and the end of the story is clear from the beginning. As in much advertising, there is a testimonial, a laboratory report by an unbiased observer, and ad-man, lab-man who drops the role of impartial analyst...
Speaking at a testimonial dinner here, Agnew said that American views on the war are being greatly distorted. He gave a list of signs which he said indicated progress in the war.