Word: tennised
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--Players Wanted The struggling golf and tennis businesses are out to win converts
Fronting the tennis industry's new website is a photo of Andy Roddick, the most popular male player in the U.S., roaring like a pinched lion, his right fist pumping. Look closer, and you'll see he might not be celebrating a cross-court winner. The caption reads, "If you...
Faced with these depressing figures, the two sports are launching a marketing blitz to attract new players. Each is spending about $10 million on a campaign to generate more interest in the game. It's all taking shape on two new websites: tenniswelcomecenter.com and playgolfamerica.com Both enable players, novice or...
More than 3,000 public parks and commercial tennis facilities have signed up for the Tennis Welcome Center designation. That gets them into the center's database and access to free marketing on the website. The only qualification is that the facility must offer introductory lessons taught by a licensed...
That may not be enough. After all, tennis lessons have been around longer than Martina Navratilova. A website adds convenience, but "standing alone, the Tennis Welcome Center program will have marginal impact," contends Marc Ganis, president of Sportscorp Ltd. in Chicago. "What's missing is aggressive economic incentives like equipment...