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...Kenneth Cole, who throughout his career has cannily linked the marketing of his product to liberal social causes, like homelessness and gun control. Cole says that while there are "inspired and bright people in our business, I seem to have found myself somewhat alone." He posits that many designers tend to filter out politics and "just try to interpret what's going on in the culture through a sense of sensuality ... Their art is where they feel comfortable." He claims to approach fashion differently, having come to it after studying law and political science. "To me, fashion is essentially...
...acknowledges that he has to pay more for rent and electricity than if his store were outside a mall?but like most retailers, he denies that he bumps up his prices to cover this added cost. Still, many Indians are convinced that mall-based stores charge more, so they tend to keep their wallets closed. According to KSA Technopak, the "conversion rate"?the percentage of visitors who turn into shoppers?is as low as 10-15% in Indian malls. Some retailers wish they had made that discovery sooner. "It's not been worth my investment to come here," laments Varadharajan...
THOMAS GALLAGHER: Sure. But unlike with economic or industry news, markets tend to react to politics--not discount them ahead of time. That creates opportunities if you can anticipate political trends. In the '92 election, we had a Clinton stock index, and for a 10-week period starting in mid-September, it outperformed the S&P 500 by 10 percentage points. But most of the move came after the election. Very little had been anticipated...
TIME: Stocks tend to do best under Democrats, which surprises people...
BERNSTEIN: Yes. We looked at 1943 to the present and tested different periods. The results were consistent. Under Democrats, the optimal asset allocation is two-thirds stocks, one-third bonds. Under Republicans, it is 64% bonds, 36% equities. Consumer stocks perform better under Republicans, and industrials tend to perform better under Democrats. The one that really shocked us: energy tends to perform better under Democrats...