Word: tends
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...their effectiveness? Perhaps. But as Paul Bates, ad-industry analyst at London brokerage Charles Stanley, notes, all clever advertising, TV commercials included, runs the risk of being too entertaining and burying the sales pitch: "The most effective ads on TV are the ones that really annoy you because you tend to remember what they're about." Moreover, marketers can take some solace in a recent finding by London consultancy Essential Research. In a small study, it found that while all dvr users like to skip ads, they will stop and watch them if they are visually arresting or advertising...
High schoolers, predictably, tend to agree with that view. "Give students an opportunity to police themselves," says Nathan Graf, 18, a senior at Cumberland Valley High School in Mechanicsburg, Pa., who got two-thirds of his classmates to sign a petition against a new policy of random Breathalyzer tests at dances. The school board rejected their pleas before the May 12 prom, but Graf will fight on. "Safety is a big concern," he says, "but at what expense to our constitutional rights...
With its stark, graphic images of injured soldiers and their colleagues who tend to them, the HBO documentary "Baghdad ER" is in many ways a tribute to the brave, tireless doctors at the United States Army's 86th Combat Support Hospital in Iraq. But not all Iraq combat surgeons think the film - which includes images of a soldier being carried from a helicopter, his face burned beyond recognition - is such a good idea. Last week Dr. Joseph Brennan, who is an Air Force Colonel, received an email directed to all Armed Forces medical personnel warning of the potential traumatic effects...
...make basic cost-benefit decisions, society should take their choices seriously. Despite the availability of safer alternatives (patches and gum) smokers keep smoking—could it be that, gasp, they actually enjoy it? Perhaps smokers are capable of evaluating the costs of smoking—in fact, they tend to over-estimate the dangers—and simply find smoking worth the risk...
...Summers introduced Kirby as the dean-to-be, saying, “The better people know Bill…the more loudly they tend to sing his praises.” And he bid the East Asia scholar well with a Chinese expression of good will: “I wish you a prosperous wind...