Word: targeting
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Dates: during 2000-2009
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...concrete solution to both of these problems. It eliminates the tangible barriers to voting (bad weather, lack of transportation, etc.), as well as the psychological ones; no longer will people be able to rationalize not voting by claiming they "didn't have time." Online elections would also help to target members of the crucial 18 to 34 age group, who--as studies have repeatedly shown--do not consider the political process something within their day-to-day sphere of consciousness. The Web is the hottest, hippest medium for young adults; why not capitalize upon the Internet's appeal to increase...
...would like to clarify, on behalf of the Harvard Current, that we did not intend to unfairly target Ariz. Sen. John S. McCain in our coverage of his campaign (News, "McCain Ad on Porn Site, the Current Says," Feb. 25). The article is running in the section of the magazine that covers funny and offbeat news items. It is meant simply to shed light on some unintended consequences of the era of e-campaigns. In fact, many companies do not know the websites on which their banner ads appear. Yet, this is the first time such a thing has been...
...insurance behemoth "has never been found guilty of fraud," says spokesman Adrian Beeby. Lloyd's has already beaten back a welter of legal actions in Britain. But it faces more charges on this side of the Atlantic. The U.S. Attorney in New York City has made Lloyd's the target of an intensive criminal investigation. And in a pivotal case due for trial early next year before a California state court in Los Angeles, a father and two daughters who lost heavily in Lloyd's have brought allegations of fraud that closely parallel the London charges...
...less than $400 a year. Want to launch a successful magazine printed on dead trees about the Internet? Not so easy. Consider not only the minimum $15 million you'll sink into paper, printing, distribution and advertising before you see a single issue; consider the intense competition for your target market's eyeballs: Wired, Red Herring, Business 2.0, Internet Week, Yahoo Internet Life (plus TIME's sister publications, TIME Digital and FORTUNE's eCompany Now, set to appear in April and May, respectively). And all you've got is that tiny little space on the newsstand...
...Pastiche replaces parody. In parody, it is clear what is being laughed at. In pastiche, the target is manifold or uncertain...