Word: targeted
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...movies whose average caliber is surprisingly high, one may feel well fortified against the entrenchments of the imminent winter, when hegiras to Boston seem long and arduous. The infant industry has a way of filling in empty hours which is pleasant and occasionally beneficial. It serves well as a target for the highbrow's scorn but it also serves equally well as a remedy for his ennui...
Most spectacular of the smashing, thundering, rumbling, banging, whizzing, screeching demonstrations was the night sniping by a battery of automatically-aimed 3-inch "archies" at 27-foot sock-shaped targets towed 1,200 yards behind bombing planes more than two miles aloft. Giant searchlights picked out the "socks". Machine gun tracer bullets streaked aloft. White flowers with angry red centres blossomed abruptly and faded where shrapnel burst in the sky. A direct hit of the last target's towline ended the show. Experts pronounced the anti-aircraft marksmanship the best yet achieved...
Last week lean, suave President Alfred Pritchard Sloan Jr. of G. M. C. and Henry Ford declared that there was no war contemplated between them, that they were shooting at different targets. Said Mr. Sloan: "If the past is any indication of the future, the new Ford car will be a car that will appeal to a great mass of people. Naturally, that car must meet present conditions, but the basic idea is likely to be the same. General Motors is in quite a different position. General Motors' idea is to make a car of greater luxury than...
This is because-Ford has ceased firing until he can get his big gun trained on the shifted target of public opinion. It has moved in the direction of racy lines, snappy colors, manual gear shift, speed. It will be 1928 before Ford has tested his product sufficiently well to allow it to re-enter into the conflict...
...other hand, has a corps of over 80 high executives, its J. P. Morgan banking affiliations and 57,000 stockholders to consider in every maneuver. Yet the Corporation has proved itself the more resourceful of the two when it came to keeping abreast of the moving public target. It has carefully trained its sales organization so that it can sight its market more efficiently; Ford devotes little thought to merchandising, preferring to make such a wow of a howitzer that the market will get into the line with...