Word: tapping
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Dates: during 1990-1999
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...most people, biological alertness peaks in the morning and early evening. It dips mildly in the afternoon (hence the tendency toward midday naps) and plummets between midnight and dawn. Night workers are butting against those rhythms, forcing themselves to stay awake just when their bodies are nudging them to tap...
That persuaded a California judge to let federal agents tap the phone at Villabona's house in Malibu. They overheard him set up his biggest deal yet: a 3,000 kilo-a-month supply line to buyers in Detroit. Michigan police moved in when the would-be buyers tried to deliver $5 million in cash to a motel outside Detroit...
...direct marketers' aggressive collecting of trade information about the finances and spending habits of potential customers. Democratic Congressman Charles Schumer of New York plans to resubmit a bill to Congress next year that aims to prohibit the use of credit information for marketing purposes. At present, many credit agencies tap into sensitive data to compile lists that can then be rented by direct-mail marketers...
Brokers then cast a wide net. They might draw on Census Bureau data, which are available to the public, to identify geographical areas where homes fall into the targeted price range. They can tap into lists from major compilers, like Donnelley Marketing of Stamford, Conn., whose data base details the buying habits of 80 million households, or into various computerized systems that identify neighborhoods by consumer behavior. They might pay credit agencies like TRW of Cleveland and Equifax Inc. of Atlanta to draw up sophisticated demographic models, consumer profiles and potential customer lists. A thorough computer sorting of all these...
Such safeguards help make the direct-mail flood more selective, but it is likely to continue to spread. In fact, the glut may grow exponentially as relatively cheap technologies increase the numbers of marketers who can tap into the stock of consumer information. Last month Lotus Development Corp. of Cambridge, Mass., introduced a Macintosh-compatible software data base culled from more than 7 million U.S. companies. The $695 package will enable small concerns to enter the business-to-business direct-market mainstream. Another Lotus data base, due early next year, will allow small businesses to tap into the consumer market...