Word: tap
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...started the Book-of-the-Month Club to tap this mass market. He rediscovered the ever-new old fact that Americans like to have culture sold to them. He set up a board of five cultural experts, to choose a book a month for B.O.M.C. members. B.O.M.C. now has 900,000 members; they usually pay the regular retail price for books, but get a book free with every two bought, and one for joining. President Scherman can afford the dividend...
...mark, Coach Dick Corchoran's fast-breaking quintet took just three minutes to pull ahead of the Crimson, Walt McCurdy's basket making the score 47 to 46. They kept their lead--ranging from one to five point's margin--until the last two minutes of play, when a tap-in by Lew Decsi plus two foul shots and one field goal by Gray put the Cantabs back into the game; then the former Bowling Green ace put on a one-man freezing act to put the game...
...apparent Jap attempt still puzzles CWS. Two bottles of water drifted in from the Pacific by balloon. One was no more polluted than tap water in some careless cities' municipal water systems; the other, for reasons known only to Tokyo, contained sterile water...
Some of the best people in Washington braced themselves last week. Raucous, redheaded Colonel Robert Sharon Allen was about to get out of the Army. They remembered him, somewhat apprehensively, as a combative, profane reporter who would as soon punch a news source in the eye as tap him on the shoulder...
...Generalissimo struck a significant, realistic note. He called upon his councilors to lean primarily upon China's own resources for China's revival. "Our problems cannot be entirely solved by aid from other nations. We must help ourselves. Our entire national future hinges on our ability to tap within ourselves the forces of constructive energy which are the key to the greatness of any people...