Word: talented
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...advertisers will pay nearly $100,000,000 to the eight U. S. networks,* 561 stations, for time rental alone. Of this the stations will plow back less than $10,000,000 on sustaining (noncommercial) programs. It will take another $51,000,000 to pay the vaudeville, theatrical and cinema talent which this year will pump commercial entertainment through the 26,000,000 loudspeakers of the land. This opulent wedding of Big Business and Show Business will thus beget a lively brood of ck ,vns and crooners, ingenues and instrumentalists, mimes and maestros who serve as U. S. Industry...
...will many another advertiser, by the many and unavoidable interruptions caused by the political oratory of a Presidential campaign. As in the past, most of P. & G.'s programs will be serial dramas designed, like the fiction in women's magazines, for housewifely appeal. For these programs, talent cost is relatively...
American Tobacco, which makes the biggest single time purchase on N. B. C.'s books, also carries a relatively small talent budget. Though Lucky Strike's weekly Your Hit Parade is played by routine bandsmen, it offers this season a unique merchandising trick characteristic of American Tobacco's rampant, sensation-loving President George Washington Hill. The program purports to present the week's 15 most popular songs. Mr. Hill promises to give a carton of his cigarets to every listener who correctly predicts, in order of popularity, the first three songs. By last month, the "Lucky...
...version of the six-year-old cinema Morocco. Miss Dietrich, whose voice is not her most celebrated asset, fascinated listeners with a mysterious whispered drawl. The Gable personality, currently one of the most popular at U. S. cinema boxoffices, registered more favorably n the air. Since then, on a talent budget whose maximum is said to be $15,000 a week, Lux has favored the listeners of the country with an hour of high-priced acting each week from a cross-section of the cinema's most glittering stars. Since radio advertisers are quick to drop a flop...
...other reason, "Hollywood Hotel" is notable because it is credited with having wangled $500,000 worth of free cinema talent since its inception, through the persistence of Gossip Parsons. Paying no money to weekly guest stars, Miss Parsons is supposed to bring ungenerous cinemactors into line through their fear of unfavorable publicity in the Hearstpapers. One of Hollywood's most derided and dreaded characters, chunky, many-chinned "Lolly" Parsons gives in her column an astounding daily show of uncritical gush. Great & good friend of William Randolph Hearst, Miss Parsons also professed great affection for Hollywood's grande dame...