Word: syrups
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...Syrup & Clydesdales. Six months a year, Busch throws open his estate to touring groups of children and adults (32,000 last year), shows them his treasures, dispenses free soda pop, cookies and ice cream smothered in Anheuser-Busch corn syrup. Anheuser-Busch also spends $550,000 annually breeding Clydesdale draft horses; Gus Busch sends them around the U.S. hitched to red Budweiser wagons, promoting beer in dry farm areas where Prohibition sentiment is still strong. His latest plan: to cross tiny Sicilian donkeys with even tinier Shetland ponies, thus develop the world's smallest mules to plug...
While Gussie scrubbed vats, his father tried to hold the company together and fought for survival and repeal. Anheuser-Busch turned from beer to a variety of other products: yeast, refrigeration cabinets, bus and truck bodies, corn and malt syrup, and a variety of soft drinks, including a chocolate soft drink named Carcho. The losses were staggering. Nevertheless, the company stayed in business. Young Gussie used the time to climb through the ranks. By 1924 he was brewery superintendent; in 1926 he was named general manager and sixth vice president; eight years later, when Prohibition was finally repealed...
...continued darkly: "As a matter of fact, it has not got very many peanuts in it. Look inside." He broke the bar in half, held the pieces aloft, and shouted in outraged tones: "It has peanuts all over the outside, but on the inside nothing but corn syrup." Poage's conclusion: the candy manufacturers, by thus fooling their customers, were making profits of some...
...radio show, Finer, 57, a onetime welterweight at the University of London, has just done a series of twelve solo TV shows devoted to "Government and Human Nature." As high-strung as any star, Finer goes on the air fortified by repeated cups of coffee and doses of cough syrup, gives a vibrant performance (a fan describes him as "a real ancient George Gobel type"). After the show he needs a few hours to cool off and settle his nerves...
...impossible. But Hoxsey goes right on making new friends. No friend is louder or more loyal than Pennsylvania State Senator J ohn J. Haluska, who plumped for Hoxsey after his 35-year-old sister took the tonic last summer. "I don't care whether it's cough syrup or pure mountain water." she told him. "That's what I owe my life...