Word: symbolization
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Advertisers, who know a trendy location when they see one, are flocking to / Berlin. The Wall has become a potent new symbol in a plethora of TV commercials celebrating its opening. Pepsi-Cola filmed an ad that features a young woman handing a flower to a border guard. Quintessence, a Chicago cosmetics firm, taped a 30-second corporate ad depicting a family reunion at the Brandenburg Gate. AT&T interviewed people at the Wall who told how they phoned friends when it opened...
WESTWOOD, Mass.--Andrei Sakharov, the Nobel Peace Prize-winning physicist who became a symbol of Soviet dissidence, died yesterday, his relatives reported...
...This is a beautiful symbol of the growing cooperation between what can no longer be called the two [military] blocks but let's say East and West," said Belgian Foreign Minister Mark Eyskens, whose government was instrumental in arranging the visit...
That plan seems to pave the way for opposition leader Vaclav Havel, a jailed playwright and symbol of Czechoslovakia's peaceful revolution, and dash the hopes of Alexander Dubcek, the 68-year-old Slovak who led the "Prague Spring" reforms...
After observing Bok for four years, I see him as a symbol of the narrow-minded bureaucracy that pervades Harvard. His public persona is a smokescreen, given to dazzling us with occasional appearances on a one-to-one level but eschewing any systematic contact with undergraduates...