Word: swiftly
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When Gustavus Franklin Swift, fifth son and namesake of the Cape Cod meat peddler who founded the House of Swift, became president in 1931, his company had just reported annual sales of $900,000,000. As Depression began to pull down meat prices, hard-working Gus Swift, whose wife bitterly complains that he never has time for play, kept on buying hogs, sheep, cattle. Though his dollar volume dwindled, he processed almost as much meat as he ever had before. ''It was our job to see that the daily cash market . . . was kept open...
Thereuoon the 55,000 shareholders made a director of Brother George Hastings Swift, now manager of the Eastern Division. Fourth son of the founder, George Hastings is one of seven Swifts now active in the company...
...others, besides President Gustavus: Board Chairman Charles Henry Swift, 61, husband of Soprano Claire Dux; Vice President Harold Higgins. Swift, 49, only son of the founder who went to college (University of Chicago); Vice President Alden B. Swift, 48, and Manager Louis Franklin Swift Jr., 38, of the Fort Worth plant, sons of onetime Chairman Louis Franklin Swift who retired as a director last year at the age of 71; ard Nathan B. Swift, 22, son of Alden Swift, now working in the Chicago plant...
...November 1929 the Winchell column in the New York tabloid Daily Mirror read: "If I were king I would throttle the swift talker who got me to consent to serve on the board of governors for the planned Fleetwood Beach Club at Long Beach. N. Y., just because Eddie Cantor. George Jessel, Bugs Baer. Mark Hellinger and others were so gullible. The enterprise, it appears, is being worked along the lines of another 'racket,' to which I am opposed and I hope others won't invest in the damb thing because our names are being prostituted...
...richly colored furbelows. Les Presages, done to Tchaikovsky's Fifth Symphony, was more obscure but in it Irina Baronova and David Lichine did a memorable passion dance. Le Beau Danube had an amazing mazurka done by Leonide Massine and Tatiana Riabouchinska (see cut}. Their footwork was incredibly swift and sure. But all the leading dancers were so expert that they made the most marvelous spins and leaps seem incidental. That was the way of the old Russian Ballet which Serge Diaghilev brought out of St. Petersburg into Europe. He built up its reputation to top-notch not only...