Word: swiftly
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Dates: during 1930-1939
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When Gustavus Franklin Swift, fifth son and namesake of the Cape Cod meat peddler who founded the House of Swift, became president in 1931, his company had just reported annual sales of $900,000,000. As Depression began to pull down meat prices, hard-working Gus Swift, whose wife bitterly complains that he never has time for play, kept on buying hogs, sheep, cattle. Though his dollar volume dwindled, he processed almost as much meat as he ever had before. ''It was our job to see that the daily cash market . . . was kept open...
...November 1929 the Winchell column in the New York tabloid Daily Mirror read: "If I were king I would throttle the swift talker who got me to consent to serve on the board of governors for the planned Fleetwood Beach Club at Long Beach. N. Y., just because Eddie Cantor. George Jessel, Bugs Baer. Mark Hellinger and others were so gullible. The enterprise, it appears, is being worked along the lines of another 'racket,' to which I am opposed and I hope others won't invest in the damb thing because our names are being prostituted...
...richly colored furbelows. Les Presages, done to Tchaikovsky's Fifth Symphony, was more obscure but in it Irina Baronova and David Lichine did a memorable passion dance. Le Beau Danube had an amazing mazurka done by Leonide Massine and Tatiana Riabouchinska (see cut}. Their footwork was incredibly swift and sure. But all the leading dancers were so expert that they made the most marvelous spins and leaps seem incidental. That was the way of the old Russian Ballet which Serge Diaghilev brought out of St. Petersburg into Europe. He built up its reputation to top-notch not only...
...Tack pool had been punctured. It had-but not the way Wall Street suspected. The New York State Attorney General curtly announced that he had been investigating Tack's amazing rise from a low of $1.50 a share early in the year to last week's high. Swift & Co. announced a profit for its fiscal year (ending Oct. 28) of $5,882,000, almost precisely $1 a share, practically the same amount the company lost last year. ¶The public relations of the New York Stock Exchange are said to be governed by two simple rules...
...Share-the-Work movement in the 2nd Federal Reserve District under Standard Oil's Teagle. Last June he was summoned to Washington to act as go-between between the tycoons of the Industrial Advisory Board and the hard-boiled theorists of NRA. There he worked at his usual swift pace and demanded the same of his subordinates. One minute he would put in a long distance telephone call and the next grab up the receiver to demand "How about it?" Then he would go striding off down a corridor, pop into someone's office to ask a question...