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...Applied Semiotics, lies in the deconstructionist origins and plans made by the famous author of the book, Mythologies, Roland Barthes. In the mid-fifties, notes Jardine, Barthes put together trends that had begun in European thought as far back as the Stoics, but had been first formalized by the Swede, Saussure, at the turn of the 20th century. Usually thought of as a literary study confined to language, Barthes reapplied the technique to the world of everyday things, trying to find meaning in the immediate world, for which there was nothing immedeidately visible. Barthes' approach, notes Jardine, and that...

Author: By Jonathan S. Sapers, | Title: Read This and Fall in Love | 4/26/1984 | See Source »

...Lake Placid, N.Y., four years ago, Phil took a silver medal in the slalom, just the third Alpine medal collected by an American male in ten Games over 44 years; none has ever won a gold. In 1980 he finished behind the regal Swede Ingemar Stenmark, who also won the giant slalom. Slaloming is weaving through a course described by slender flagpoles. The giant slalom combines all this sideways whooshing with the third Alpine skiing discipline, downhill racing. While Phil also braves the downhill, he has basically followed the concentrated swerves of Stenmark, who has made slalom skiing more than...

Author: /time Magazine | Title: Their Success Is All in the Family | 1/30/1984 | See Source »

Every sports season aspires to be endless, but tennis achieves it. So a mid-life crisis at 26 is eminently understandable, though in Bjorn Borg's case, especially regrettable. The shy Swede, born just outside Stockholm, raised just outside the baseline, is a special case. First of all, his departure grants Czechoslovak Ivan Lendl and Americans John McEnroe and Jimmy Connors complete custody of the game, a dismal situation...

Author: /time Magazine | Title: Sport: Free to Be Bjorn, Once More | 2/7/1983 | See Source »

Borg dominated the tennis world in the second half of the 70s, winning an unprecedented five straight Wimbledon titles. But the blond, headbanded Swede dropped out of the pro circuit last year, declining to play Wimbledon after tournament officials ruled that his inactivity would have forced him to complete in the qualifying rounds...

Author: NO WRITER ATTRIBUTED | Title: Borg Announces Retirement | 1/24/1983 | See Source »

Bergström's explorations of this virgin territory earned him the sobriquet "father of prostaglandin chemistry" and last week an even greater honor, the Nobel Prize in Medicine. The 66-year-old Swede shared the award and $157,500 with two other pioneers of PG research: Bengt Samuelsson, 48, a former student of Bergström's and his colleague at Stockholm's Karolinska Institute, and British Pharmacologist John Vane, 55, of Wellcome Research Laboratories in Beckenham, England. All three received the news in Boston, where they were helping to celebrate Harvard Medical School...

Author: /time Magazine | Title: Medicine: Sharing the Nobel Prize | 10/25/1982 | See Source »

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