Word: sweaters
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Dates: during 1970-1979
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...spirit of the day varied from those who embarassingly hid their newly bought gifts under brown paper bags to one who scorned the bag and carried cards to match her red boots, sweater and candy striped skirt...
...sweats-and the sweat can swiftly freeze. The best bottom-line investment (for about $18) is a thermal -meaning it traps the air-underwear with an inner lining of moisture-absorbent cotton topped with wool, cotton and nylon. On top the urban survivor wears a flannel shirt, a cashmere sweater or a goose-down vest, a tweed jacket, a muffler, mittens (which allow fingers to warm each other) and a heavy overcoat. On the assumption that the 8:30 a.m. train to town will be a late, late show, the well-booted suburbanite may be wise to invest...
During his fireside chat last week, Carter introduced what may prove to be the most memorable symbol of an Administration that promises to make steady use of symbolism-the beige wool cardigan, a favorite of his. Carter wore the sweater at dinner with Rosalynn, Amy, Sons Chip and Jeff and their wives. In the library after his meal, Carter asked TV Adviser Barry Jagoda and Adman Jerry Rafshoon what they thought of the cardigan. They told him to check it himself on the TV monitor. All agreed it looked fine. Then Carter rehearsed his talk before the TelePrompTer (which...
...could not match Roosevelt for the sheer drama of the situation or the rhetoric of the speech. Many who watched, though, seemed more interested hi the President's unusual costume than in anything else. Said one Wall Street executive: "I don't like a President in a sweater." The conservative Chicago Tribune found the sweater "a little too folksy to be real." Some viewers also chided Carter for saying little new or speaking too soon. But, in sum, the relaxed and reassuring Carter style-and Carter's cardigan-seemed to affect most Americans like a mild...
Although the "new casualness" evinced by the President's Levi's-and-sweater wardrobe may convince some that Carter is a man of little pretention, others are equally certain that the peanut farmer's meteoric rise from obscurity to prominence has resulted in a "Messiah complex" of apocalyptic proportions. However, whether or not Carter's hotline really connects to some higher world than Moscow is still an open question...