Word: susann
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...Dolores, Susann...
...Dolores, Susann...
...Dolores, Susann...
...first and flashiest publishers to seize on the new promotional opportunities was Bernard Geis. He advanced the concept of the book as property into the book as package deal, and he Svengalied willing authors into writing potboilers and racy romans à clef. Incorporated in the Geis Zeit was Jacqueline Susann, whose Valley of the Dolls (1966) was launched with an advertising budget...
...Susann split with Geis after a dispute over money. She and her husband Irving Mansfield then went on to demonstrate that they understood the new hustle better than anyone. As old show-business hands, they appreciated the value of contacts and details. It was not uncommon to find Susann at a distributor's warehouse greeting the truck drivers who would deliver her books to the store. In fact, the Mansfields practically wrote the book on modern literary promotion. The color of a Susann dust jacket was carefully chosen for television appeal. Once on, Jackie, who died in 1974, quickly...