Word: survey
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Dates: during 2000-2009
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...Mars Climate Orbiter, which was lost because one of its programmers used inches instead of centimeters. Lemonick points out that the Martian region the Polar Lander touched down on has very few canyons, so NASA was right to expect a smooth landing. "Until the day when we can survey the entire planet with incredibly high precision, which is probably 100 years away, you can't control exactly where you're going to land," says Lemonick. "It would be absurd for Congress to take money away from NASA because of this." Maybe so, but for $250 million the public is going...
...market. Perhaps more important, it established the Super Bowl as the unofficial high holiday of capitalism--the launch pad for baroque, high-profile ads that today generate more excitement than the game. (And why not? There's more money riding on them.) This fun, edifying, hourlong survey, narrated by Frank Gifford, hits more than 50 highlights, from Bud Bowls I and II to Dan Quayle's pitching Lays potato (without an "e") chips...