Word: supplemental
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...five-year-old Sunday supplement Parade was the first of Marshall Field's newspaper ventures to show a profit. Last winter, aiming to keep it showing, Field went shopping for a topflight adman. At Crowell-Collier Publishing Co. he found his man: red-haired Arthur H. Motley, 46, onetime Fuller brushman, who had done wonders as publisher of the American Magazine. To help "Red" Motley make up his mind, Field offered to share Parade's ownership with...
...future, the Sunday supplement will vary its picture-story routine with articles aimed to please all 21 of the publishers who buy it. "We've found that human interest stories of ordinary people do a swell job of selling America to the Americans," says Motley. "We take a trainman, or a milkman. Show how he lives, what he eats, where he works, his hobbies. It's not heavy. But by & large it shows that people like their homes, their jobs, the companies they work for. We're doing it the easy way. We tell...
...possibly be read, and although the establishment is a larder of the best in modern poetry, criticisms, and first editions, Cairnie reluctantly admitted he doesn't get much chance to read. "Spend most of my time reading about books," he said, indicating scattered copies of the London Times Literary Supplement, the Saturday Review of Literature and book sections of the New York Times and Herald Tribune. "Things are coming out so fast these days," he went on, "it takes me a week to read the reviewers, and just as I finish, I've got to start all over again...
...meet last Wednesday's term bill the Student Council has broken tradition and is offering scholarships up to $50 to students who can show need. Ordinarily the Council scholarships are only offered immediately before the term bills are due, but the Council is taking this special action to supplement its recent appeals to the Bursar for time extensions on the bills...
David McCord '21 resigned today as editor of the Alumni Bulletin to devote more of his time to the drive for funds to supplement the Lamont gift of $1,500,000 for a new undergraduate library. His successor of the Bulletin will be William Bentinck-Smith...