Word: supplanters
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...They simply came knocking and stayed aboard for decades, as did the firm's employees. That atmosphere changed when Dilenschneider took charge in 1986 and began to buy up 10 smaller companies. Revenues rose from $77 million in 1985 to $197 million last year. Dilenschneider's goal was to supplant the British firm Shandwick (1990 revenues: $211 million) as the world's largest p.r. firm by creating a one-stop supermarket for clients seeking everything from lobbying and management consulting to research, direct-mail campaigns and traditional public relations...
...General Motors, for example, recently introduced an infomercial to tout its new line of Saturn cars. AT&T is reportedly exploring the format as well. (Time-Life Music currently runs pitches for collections of hits from the Big Band era and the rock-'n'-roll years.) They will never supplant The Simpsons or Entertainment Tonight, but in fringe time periods, infomercials could become Madison Avenue's next hot format. Half an hour with the Ziploc finger: now that would be amazing...
Supporting player Montana Moorehead (Cathy Moriarty) is scheming to supplant Celeste, and has enlisted snaky, horny David Barnes (Robert Downey Jr.), the show's line producer, in a plot to bring back Jeffrey Anderson (Kevin Kline), once the soap's leading man and the star's lover. Reduced to playing Willy Loman at a Florida dinner theater, he is eager for a comeback. This presents a practical problem: Jeffrey was rather definitely written out of the soap when his character was decapitated...
Still, Ranke-Heinemann is not a litmus-test feminist. Although some feminist cults yearn for paganism to supplant Judaism and Christianity, Ranke-Heinemann contends that Catholicism went wrong when it spurned the healthy outlook of the Jewish Bible and absorbed hostility toward sex from certain pagan groups. On abortion, she notes that ancient Judaism and Christianity joined in opposing the pro-choice stance of paganism. Her fury is aimed only at the official Catholic teaching that it is better to let a pregnant woman die than to perform an abortion...
...colossal expense of producing a drug that would be helpful only to a relatively small group of people. Scientists believed at the time that AZT would be effective only for those suffering from full-blown AIDS, and they were confident that more effective AIDS drugs would soon supplant AZT. As a result, the Government invoked the Orphan Drug Act, a law passed in 1983 to give pharmaceuticals makers financial incentives to develop treatments for rare diseases. The law allowed the Government to give Burroughs Wellcome an exclusive seven-year license, to commence when AZT reached the market...