Word: superproduction
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Better Living is the superproduct of Manhattan Promoter Edward W. Miller, the Supermarket Institute, representing some 5.000 U.S. stores, and McCall's, which provided $750,000, its printing plant and know-how. Miller raised another $750,000 from such private investors as Nelson Rockefeller and Clendenin Ryan (onetime owner of the American Mercury). Not till he had supermarket outlets for at least a million copies did Publisher Miller set his editorial staff to work. Said he: "Some people think there's a lot of quick money in this business. But you've got to have a good...
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