Word: supermarketing
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...EVENING early last week Marcos Munoz and four fellow California farmworkers stood in front of DeMoulas's Supermarket in Lawrence, Mass., asking patrons to shop elsewhere. DeMoulas had twice broken a promise to Munoz that he would stop carrying grapes for the duration of the national grape boycott, so the farmworkers decided to picket the store until DeMoulas signed a written agreement...
...adversaries--supermarket and picketers--seemed woefully mismatched. The store was brightly lit, cleanly efficient, inviting. Sturdy, serious teenage boys, carrying packages from the outside conveyor belt to the cars waiting along the curb, hustled past the picketers who circled slowly and unevenly along the length of the storefront...
Munoz, New England coordinator for Cesar Chavez's United Farm Workers Union, stayed well past closing time talking with a group of Puerto Ricans from the large public housing project opposite the supermarket. Speaking rapidly and easily in Spanish, he explained that DeMoulas was making lots of money on the Puerto Ricans in the neighborhood, but that there were no Puerto Ricans employed in the store, at least not in the front counters. Munoz, a disarmingly affable Mexican-American, spoke enthusiastically about the pressure the Puerto Ricans could bring against DeMoulas, urging them to help their fellow Spanish-speaking Americans...
...PAST eight months Munoz, his wife and son, and the other four farmworkers have been living in a church-donated house in Roxbury, on a $5 per person weekly allowance from the union. Their task is Herculean--to clear the grapes out of every supermarket, fruit stand, and corner food store in New England. But Munoz is remarkably sanguine about his chances. He claims that the number of grapes coming into Boston has already been cut by about 40 percent, and that all of the major chain stores inside route 128 have been cleared. The fruit stands and smaller stores...
...dozens of other cities. E.G. & G., the company that triggers atom-bomb blasts for the Atomic Energy Commission, has a Negro-managed subsidiary that is building a metal-fabricating plant in Boston's Roxbury Negro district. In San Francisco, Safeway Stores has rescued a ghetto cooperative supermarket from the brink of bankruptcy, even though the store competes with a Safeway outlet ten blocks away...