Word: supermarketing
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...world. And yet it was such a dramatically and symbolically delicious moment that Americans erupted briefly in spontaneous, childlike gladness. The very innocence of the conquest made it sweetly uncomplicated and morally unimpeachable. The nation indulged in small orgies of flag waving and anthem singing. At a Stop & Shop supermarket in Cambridge, Mass., the p.a. system suddenly blurted that the U.S. hockey team had beaten the Soviets. The store erupted as bags of cookies, paper towels and anything else handy were tossed into the air with pandemonious cheering. One psychiatrist reported his patients' telling him how, for days, tears...
...media, well, where could newspapers be without the Women's Pages? You can't run supermarket ads on the financial pages. And countless "women's" magazines like Good Housekeeping and the Ladies Home Journal would simply cease to exist if women no longer centered their lives around fashion, food, and babies. As for television, daytime T.V. would suffer horribly, family sitcoms would lose their raison d'etre, and Johnny Carson would lose his major source of T's and A's if women could no longer appear as the emotional, frivolous, and charming creatures that they were. Even the news...
...hours to earn enough to buy the survey's basket of goods and services. For the same items, a Londoner must work twice as long. Prices for a great many things are simply lower in the U.S. than they are elsewhere. For instance, a cartful of 39 supermarket items that costs $135 in Los Angeles and $172 in New York sells for $225 in Zurich and an appalling $292 in Tokyo. A color TV that is priced at $600 in the U.S. sells for twice that in Zurich and three times as much in Tel Aviv...
Hugh Rogers, 20, lives with his divorced mother on the flat fringes of a city that is never named, perhaps because he cannot distinguish it from "all the suburbs, the duplex development motorhome supermarket parking lot used cars carport swingset white rocks juniper imitation bacon bits special gum wrappers where in five different states he had lived the last seven years." His astronomical address, 14067½-C Oak Valley Road, mocks the idea of a coherent community. His job as a checker in a nearby supermarket by the freeway leads nowhere, and neither, as far as he can tell, does...
...course, Hugh is the champion that they are waiting for, but this certainty is a tribute to Le Guin's narrative savvy. Because she moves briskly without ever seeming to hurry, she makes Hugh's transformation from supermarket clerk to Arthurian knight-errant whisk by as inevitably as a theorem, as acceptably as a rabbit coming out of a hat. The author brandishes her magic instead of concealing it; when Hugh accepts his mission on behalf of the people of Mountain Town, he is given a standard-issue sword and sent out to slay a woefully worn...