Word: supermans
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Toscanini A Superman...
Almost as phenomenal as his comic-strip career is Superman's vogue with U. S. youth. He appears in 77 U. S. dailies, 36 Sunday papers. With Superman its ace, the magazine Action Comics' net paid circulation has whooped since June 1938 from 130,000 to 800,000. Superman Quarterly is gobbled up at the rate of 1,300,000 copies an edition. The Superman Club has 100,000 members, including Eric & Jean LaGuardia, Spanky McFarland (Our Gang Comedies), a La Follette, a Du Pont, eleven middies from Annapolis, 16 students at Hiram (Ohio) College. In the works...
...Superman comes on the air with a shrill, shrieking sound effect (combination of a high wind and a bomb whine, recorded in the Spanish war). Voices hail him with: "Up in the sky-look! It's a bird. . . . It's a plane. . . . It's SUPERMAN!" Superman or no superman, he has to watch his step on the radio. Mothers' clubs have their eyes on him, the Child Study Association of America feels that his occasional rocket & space ship jaunts are a bit too improbable. By radio's own war rules, he must remain neutral...
Radio's Superman is six-foot-two, 184-lb. Clayton Collyer, brother of Cinemactress June Collyer. The episodes are produced in Manhattan by Superman, Inc., recordings expressed to stations using them. Superman has a sound effect about every four lines. For many of his righteous crushers, jumping on various sized berry baskets suffices. For the disintegration of a steel ball bearing in an episode recorded last week, the sound men finally got the oomph they wanted by tossing a dinner plate in the air, busting it with a hammer on the way down...
...Most suitably labeled of Superman's stations is WHAM, Rochester, N. Y. Others: WOR, Manhattan; WBZ, Boston; WCAU, Philadelphia; WTIC, Hartford; WJAR, Providence; WFBL, Syracuse; WGR, Buffalo; WGY, Schenectady; WGBI, Scranton; WBZ A, Springfield, Mass...