Word: sunstein
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...It’s extremely important to have an office that can rationalize the regulatory process,” said Law School professor Laurence H. Tribe ’62, a friend of both Obama and Sunstein. “Just an orgy of regulation for regulation’s sake is not what we need right...
...Sunstein, an academic “superstar” and the most-cited American legal scholar, brings a keen intellect and a deep understanding of the behavioral sciences that will allow him to tailor regulation to human behavior, said Tribe, who employed Obama as a research assistant during his time at law school...
Obama and Sunstein first met on the faculty at the University of Chicago Law School and have forged a close friendship since then. Sunstein, who left Chicago for Harvard last year, advised Obama on legal matters throughout his campaign. In fact, Sunstein met his current wife, Harvard Kennedy School professor Samantha Power, while both were advising the Obama campaign...
Last year, Sunstein co-authored the book “Nudge: Improving Decisions About Health, Wealth, and Happiness” that proposed “choice-architecture,” or the structuring of situations so that individuals make better choices...
...Sunstein is expected to bring this behavioral perspective to his new role crafting regulation, Tribe said...