Word: sunlights
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...Sunlight. When U. S. washers think of Lever Bros., they may perhaps think of how 98% of Hollywood cinemactresses use Lux, or of how Lifebuoy soap removes Body Odor. Some oldtime U. S. washers may think of the oldtime question: Good morning, have you used Pear's Soap? Yet, though Lux, Lifebuoy and Pear's all are Lever Bros, soaps, they are not the Lever Bros. soap. Leading Lever Bros, product is Sunlight Soap. The main Lever works are at Port Sunlight on England's Mersey River. Almost unknown in the U. S. is Sunlight, largest selling soap...
...whole- salers made into cakes and stamped with their own names. After some years in his father's business, William Lever decided that the possibilities of expansion were too limited, and, with his brother, James D'Arcy Lever, became a maker and seller of soap alone. He picked out "Sunlight" for his brand name and had it copyrighted throughout the world before he made a single...
...Sunlight Soap, made from vegetable oils and superior to the tallow soaps then (1885) generally in use, was almost immediately successful, became inside of three years the largest selling soap in the United Kingdom. In 1887 Soapman Lever reclaimed a large area of swampy land along the Mersey River and built Port Sunlight, perhaps the earliest instance of the paternal industrialism it represents...
...remaining history of Lever Bros., after the establishment of Port Sunlight, is largely the history of expansion through branches. Mr. Lever globe-trotted all over the world. Wherever he traveled he left behind him, in strategic spots, a Lever Bros, branch or a Lever Bros, subsidiary. France, Germany, Switzerland, Canada, the U. S.?even China was not too far distant. In 1906 he tried to arrange a consolidation of leading British soapmakers, but the late great Lord Northcliffe raised such an antitrust turmoil that the project was abandoned. Thereupon Mr. Lever sued Lord Northcliffe and other
...colony as his gift to the Belgian people. In 1909 Leopold began an attempt to interest British capital in the Congo, sent one Dr. Max Horn to Lord Leverhulme. Dr. Horn pointed out that many a fine waving palm tree grew in the Congo, that many a cake of Sunlight could be made from Congo oils. While negotiations were in progress. King Leopold died (December 1909), to be succeeded by Albert, with whom the Congo concession was finally concluded...