Word: sunbeam
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Dates: during 1950-1959
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Last week, with a team from Britain's Rootes Motors, Sheila was in Munich, busily giving her Sunbeam sedan a last-minute going-over to get it ready for the grinding, 2,000-mile Monte Carlo Rally.* With her were 43 other teams from six countries, driving cars from 17 different factories. Fanned out across Europe-in Glasgow, Monte Carlo, Lisbon, Athens, Oslo, Palermo, Stockholm-nearly 300 other teams waited for the starter's flag...
...passed that it was her 33rd birthday, and for the next two days Rally officials celebrated. At the Hamburg control point, Germans rose to a man and broke into a gutteral version of "Happy Birthday to You." On the Dutch border, smiling customs guards waved her steel-grey Sunbeam across the frontier. All along the way well-wishers gave her flowers, which she tossed into the rear seat where one of her co-drivers, Mrs. Anne Hall, was trying to sleep. "If we have an accident, you'll look good in all those flowers," said Sheila...
After the complicated scoring was all worked out, winner in the "General Classification" was the veteran Norwegian team of Per Malling and Gunnar Fadum who drove a Sunbeam south from Oslo...
...monthly magazine listing export opportunities, and peppers Scottish exporters with useful tips, such as: "The president of the Canadian Association of Purchasing Agents is a Scot!" The council has lured 22 U.S. and two Canadian firms to Scotland, ranging from watchmakers (U.S. Time Corp. and Westclox) through electric razors (Sunbeam) and business machines (I.B.M., National Cash Register), with such success that $3 out of every $4 invested in industry in the British Isles since the war has been invested in Scotland...
...discounter to cut. The laws can be enforced against big, well-known stores (e.g., New York's R. H. Macy & Co., Bloomingdale Bros., Abraham & Straus), but few manufacturers have the time or energy to slap a lawsuit on every small discounter. Some big companies such as Sunbeam, Magnavox and General Electric are trying to police their dealers rigidly. But many companies are none too anxious to lower the boom on discount stores that move large quantities of goods, since the manufacturer still gets his full markup. In fact, even businessmen who publicly condemn discount houses often deal with them...