Word: summering
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Dates: during 2000-2000
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...right, Tom Cruise won. His Mission: Impossible II coasted to an easy victory in the summer box-office race, with $213 million in domestic grosses. Cruise did what movie stars are supposed to do: climb a rockface, save the girl and the world and, in the process, make a bundle for himself and his backers. But take a look at the runners-up, and you will find a few surprises--unpleasant ones, for an industry that pays dearly for celebrity wattage to attract customers. The return on star investment is falling like a dotcom stock. Hollywood bosses have to wonder...
...golden rules of summer blockbusting are to have an old-fashioned star or to make a sequel to a popular movie. Five of this season's six top-grossing films broke the rules. In summer 2000, the genre was the star: toga epic, Twister at sea, comic-book heroism, a Scream ream and a cutesy Jurassic Park. Moviegoers were in the mood for unofficial remakes--familiar formulas with less famous faces. As CBS's Survivor took 16 nobodies and turned them into summer celebrities, Hollywood made big bucks with the B Team...
...trend has been building for a few years, since Scream (1996) indicated that cheesy teenpix could cross the $100 million hurdle. Last summer's American Pie and The Blair Witch Project accelerated the no-star momentum. The town's easiest profits come from cheap movies with low aspirations and performers who look as if they'd just been kidnapped from the junior prom. Meanwhile, a platinum-card holder like Jim Carrey stumbles slightly with Me, Myself & Irene ($89 million) and pratfalls with Man on the Moon ($35 million). Last August, Bruce Willis rode a big winner in The Sixth Sense...
...pencils down. The questions, which percolated through e-mail chains over the summer, are not meant to prepare you for the hot seat on "Who Wants to be a Millionaire?" Rather, they're drawn from an oral exam given to seventh- and eighth-graders in Saline County, Kansas, back in 1895. Students who mastered the five-hour exercise gained admission to high school. And if enough of the kids performed well overall in their studies, their teachers could win a pay raise of 25? a week...
...past few years, we have seen the enormous benefits that flow to disadvantaged students because of the information provided by state tests. Those who fall behind are now getting extra instruction in after-school classes and summer programs. In their efforts to improve student performance, states are increasing teachers' salaries, testing new teachers and insisting on better teacher education...