Word: successfully
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Dates: during 1950-1950
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...West gives aid it will be feared for its imperialism; if it withholds aid it will be denounced for its indifference; if it establishes garrisons it will be attacked as expansionist; if it keeps its troops at home it assures success of aggression in Asia; if it expresses no political preferences it will be accused of siding with reaction and the status quo; if it supports progressive forces it will be condemned for intervention...
When John H. Johnson, a young Negro publicity man in Chicago, borrowed $500 to start a new magazine, he took a successful model: the Reader's Digest (circ. about 9,000,000). But Johnson's Negro Digest, launched in 1942, was edited exclusively for Negroes. By culling other magazines for thoughtful articles about Negroes and their problems, and running original pieces by such writers as Hodding Carter, Johnson gave his Digest a sober, conscientious tone that was new to the generally sensational, often irresponsible Negro press. By 1945, Digest was such a success that Johnson started Ebony...
Design for Success. Knowing that he could not compete on prices with the East's huge assembly lines, he plugged quality and superior design (he experimented with 5,000 cabinet designs). He plastered the Coast with billboards ("Hoffman-A Brilliant New Name in Radio") and sponsored a first-rate newscast with Historian J. Wallace Sterling (now Stanford's president) as narrator. This fall he began televising the Pacific Coast Conference football games because he thinks football and wrestling are the two biggest attractions on television...
...Meduna, who claims 68% success, explains how he thinks it works: in neurotics, the nerve cells are sensitive to abnormally small electric currents, so that they react oftener than they should, or else they react with abnormal severity to ordinary currents. He believes that carbon dioxide reacts in the cells to restore a more normal threshold of sensitivity...
...native Budapest, Dr. von Meduna was one of the first to use shock treatment (with the drug Metrazol) for psychoses. He tried carbon dioxide with no success. Soon after he settled in Chicago in 1939 (and dropped the "von"), Dr. Meduna decided that psychoses were too deep-seated to reach with carbon dioxide. But neuroses offered him a promising field...