Word: suburbans
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Dates: during 1960-1960
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...there is the case of a pretty, sophisticated girl in suburban Scarsdale, N.Y., whose adman father ($30,000 a year) can afford to send her anywhere. He already has-to Britain, France, Italy-but she has never been west of Ohio. She writes well and hopes to be a magazine editor, but her math and science marks hover at C. Against stiff competition, she might barely get into an Eastern woman's college. But why not Northwestern, California's Mills College, or even the University of Hawaii? For her, each would offer much...
...round-faced Don Power, 60, stepped fresh into corporate management only nine years ago. Yet he has transformed a loose confederation of small telephone companies into a giant communications and manufacturing complex of 80,000 employees that serves more than 4,000,000 customers in rural and suburban U.S., where front-running Bell System does not reach, sells equipment to 4,000 other independent phone companies. Last week General Telephone got its 1959 report card-and for the first time made the honor roll of billion-dollar corporations. Sales and revenues rose to $1.1 billion, almost double...
...freewheeling, free-talking Paar into line - over a story far milder than many other things heard on previous Paar shows or elsewhere on TV. But NBC was in no mood to lose a topnotch performer - and moneymaker. All week long newspaper re porters haunted Paar's suburban home in Bronxville, recording every sob and sigh. According to Paar, even NBC President Robert Kintner and NBC Chairman Rob ert Sarnoff had tried to reach him by phone. "They're not bad people as net work executives go," said Paar, but he would not talk to them, hoped to leave...
Housewives are conditioned to clipping coupons with such fatuous replies as "Dear Golden Atlas Co.: Yes, I would be thrilled to improve my mind with your new atlas." Last week suburban housewives around New York City were amused by an imaginative spoof of the coupon-clipping craze spread over full-page ads in 21 suburban dailies and 17 weekly newspapers. Author of the spoof: the unspoofy New York Times, which employed big type to trumpet such messages as WOMEN OF DARIEN, LOOK! Purpose of the ads: to build up suburban circulation by playing lightly on the frustrations of the suburban...
...Times offered "nine personalized coupons to express your secret, suburban self." Prepared by Vice President John Bergin of Manhattan's Batten, Barton, Durstine & Osborn, and illustrated by New Yorker Cartoonist Charles Saxon, the coupons joked about everything from Early American furniture to the late-commuting American male, appealed to the strong self-improvement drive of housewives, neatly parodied some of Mrs. Suburbia's best-known clichès. Samples: "Seldom during the day do I talk to anyone over three feet tall. This little world I live in is no place for someone over 21. Since...