Word: substitutees
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For NBC the decision was nothing but common sense. The cash-register-drawer- j awed new host not only projects a likable, intimate video presence, but he will also bring in more money for Tonight: his audience tends to be younger than Carson's, thus more appealing to advertisers. He...
The competition for UAL has grown frantic now that the carrier has narrowed its search to nine sites, scattered from Denver to Martinsburg, W. Va. Pitchmen in the farm town of Rantoul, Ill., have put together $300 million worth of free land and other incentives, hoping to substitute UAL for...
Has the competition grown too intense? It has resulted in incentives, tax concessions and other subsidies that end up costing an average of $50,000 for every new job created. Even those jobs may be something of an illusion. The eight new Japanese car plants built mainly in the South...
Proponents of states battling one another before the rest of the world say the competition not only builds business but also leads to better educational systems, infrastructures and governments. They are probably right. Further, even substitute investment like those Japanese car plants can be good for the economy. Because American...
But a phone call is no substitute for a letter. AT&T may be onto something when it asks us to reach out and touch, but unlike letters, phone calls are emphemeral. You hear what's going on in someone's life, but 10 years later, your friend has disappeared...