Word: subcompacts
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...subcompact that gets 20 m.p.g., his gas bill would be halved. The $450 difference could influence at least some more new-car buyers to opt for smaller autos...
...these proposals will ever become law is uncertain, but American drivers scarcely need to be ordered to think twice about their bigger cars. In a trend that dismayed Detroit, they had already begun doing so even before the energy crisis struck. In the 1973 model year, compact and subcompact cars captured 41.5% of the domestic new-car market, up from 38% the year before and 32% in 1970?before the first Vegas, Pintos and Colts appeared. Last month, sales of smaller autos, which frequently get around 20 m.p.g., were up 10% over the same period in 1972, while sales...
Motors and Chrysler announced price increases that will add $133 or more to the average retail price of 1974 cars. The biggest percentage increases will fall on hot-selling compact and subcompact models, though Ford's Mustang II compact is slated for no hike...
...freeways, chug-a-lugging ever costlier gasoline, the standard-sized (which is to say, huge) U.S. car becomes a little less appropriate every day. Though new car sales generally have dipped about 20% below last year's totals for the past two ten-day periods, compact and subcompact sales are up more than 20%. Latest figures show that their share of the U.S. market has increased from 22% only four years ago to 40% now. Ford Motor Co. Chairman Henry Ford predicts that small cars will soon take 50% of the market...
Buyers are adding many expensive options that can almost double the price of a $2,200 subcompact. The extras include "deluxe" gas caps, fake woodgrain treatments for station wagons, air conditioning and more powerful (and gas-thirsty) engines. For $300, Custom-glass, Inc., of Costa Mesa, Calif., will even convert a Ford Pinto into a "Mini Mark IV" Continental by revamping its rear end and giving it a nose bob. Why go to all that bother to doll up a compact with all the frills? Detroit's backseat psychologists have this explanation: the U.S. consumer figures that buying...