Word: subcompact
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...trend toward trimness is reflected in the few totally new 1976 cars. One is GM's Chevette, a hatchback "sub-subcompact" that is being built in the U.S. to compete in the same price ($3,000 to $3,500) and mileage (roughly 38 m.p.g. on the highway) class as Volkswagen's Rabbit. Ford last week announced that it would rush a minicar entry of its own Into production in Europe in time to reach the U.S. market in 1977. Chrysler plans to enter the mini field by 1980 with a front-wheel drive model, probably based...
...then being slow to meet the growing small-car market. With the Valiant and the popular Dodge Dart, Chrysler today has the largest share (32%) of compact-car sales, but its biggest product investment last year was in a costly redesign of its full-sized cars. Its one subcompact, the Dodge Colt, is built by Japan's Mitsubishi, and has not caught on especially well with U.S. buyers. Chrysler does plan to introduce three new compacts this fall, but the one new subcompact on its drawing boards will be built by Chrysler's French subsidiary and not imported...
...price boost, average list prices now stand about $1,000 above what they were 16 months ago. But small-car prices jumped about 25%, while those of full-size models went up only an average of 15% during that period. For example, the cost of Ford's latest subcompact Pinto has climbed 27%, to $2,919; Plymouth's Duster is up 29%, to $3,243. By contrast, full-size Dodge Monacos have increased 18%, to $4,605, and Ford...
...meantime, the nation's fourth automaker, American Motors Corp., is making an even bolder play to increase showroom traffic. Despite the dismal sales climate, A.M.C. is bringing out a brand-new car. Called the Pacer, the new entry is a two-door subcompact aimed primarily at the urban market...
Early next year American Motors plans to bring out a "luxury" version of its successful Gremlin subcompact at about $4,000. Chrysler will introduce two "personal luxury cars," the Charger SE and the Cordoba. Both will carry price tags ranging from $5,500 to $6,560; in style and size, they will most closely resemble Ford's Thunderbird...