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Word: stunts (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...morning last week 45 bigwig Southern Californians got a morning newspaper by special messenger. Each copy was gift-wrapped in cellophane, delivered free with the publisher's compliments. The paper was the New York Times, which had left New York at 12:30 that morning, and the stunt was the latest step in Publisher Arthur Hays Sulzberger's campaign to make the best U.S. daily a truly national newspaper. The first day's shipment to Los Angeles newsstands (150 copies) sold out by noon; next day the New York Herald Tribune, anxious not to be outpromoted, followed...

Author: /time Magazine | Title: The Press: Transcontinental Times | 8/25/1947 | See Source »

...publicity stunt to lure tourists, Alberta's Social Credit government staged a "national dish" contest, offered $1,000 in prizes. Contest rules called for a dish "distinctive to Alberta" which could be served by restaurants for not more than $1. Six thousand plain and fancy recipes (including one from a wag who suggested "grilled gophers fried in Turner Valley oil with Alberta gas over a mountain range") swamped contest headquarters. Last week in Edmonton, the judges selected a plain-sounding winner...

Author: /time Magazine | Title: Canada: ALBERTA: Thousand-Dollar Steaks | 7/7/1947 | See Source »

...professional politicos, who had largely ignored the Wallace junket, tried to laugh the whole thing off. They said it was all just a stunt to boost the circulation of Editor Wallace's New Republic (circ. 80,000), and that his audiences, promoted by the Communists, were chiefly a confused jumble of comrades, fellow wanderers, crackpots and wild-eyed college kids...

Author: /time Magazine | Title: National Affairs: Old Lochinvar | 6/9/1947 | See Source »

...Ralph Hill thought he saw a fundamental catch in it. Wrote he: "Where does this display lead to? Nowhere, as I see it. To substitute a mouth organ supported by a piano for an oboe and strings or for the delicate orchestral palette of Debussy may pass as a stunt, but musically it is a fantastic distortion of values. In short, the proper place for Mr. Adler's skillful and artistic manipulation of a mouth organ is the music hall .and not the hall of music...

Author: /time Magazine | Title: Music: What's the Point? | 5/5/1947 | See Source »

Milton Reynolds is a shrewd salesman who will go to any lengths to publicize his ball-point pens. Last week, he went about as far as he could go-around the world, faster than anyone had ever gone before. As an advertising and promotional stunt, Milt Reynolds' record-breaking flight was well worth the $175,000 it cost. As a flying feat of luck and endurance, it was even more notable...

Author: /time Magazine | Title: ADVERTISING: Double-Barreled Feat | 4/28/1947 | See Source »

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