Word: strategist
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Dates: during 1990-1999
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...microphone. Most of the time, Clinton remained ever affable and was never distracted from hammering home, over and over again, the same message: The nation demands change, and I'm the candidate with a plan to produce it. Or, in the now famous wording of the sign that top strategist James Carville hung on the wall of headquarters to explain what the campaign is about: THE ECONOMY, STUPID...
...MASTER STRATEGIST...
...only survived. Though he described himself on primary night as "the Comeback Kid," he ran second with 25% of the vote. The winner, Tsongas, went on to victories in Massachusetts and Maryland, and for a while was thought likely to come close in Georgia and possibly even win Florida. Strategist Carville says that shortly after New Hampshire "I was just as scared as I have ever been in politics." Tsongas, however, was already running out of money and energy; reporters who traveled on his campaign plane still remember how utterly exhausted he looked...
...strategy was to sow new doubts about Clinton's trustworthiness and rattle the Democrat into making fresh gaffes. But the ploy, smacking as it does of dirty tricks, could well backfire. "This kind of attack makes Bush look more strident and less presidential," says Ed Rollins, a former Republican strategist. "Unless Bush does something that suddenly convinces voters he would be a different President in his second term, Clinton could win with a landslide...
...final step? "After the debates, we have the last two weeks to blitz Clinton on the character stuff," says a Bush strategist. "It's desperate, but it's coherent, and if Ross performs as expected, it hangs together theoretically." Call it what Baker called it -- reasonable doubt. As Bush aide Robert Mosbacher said some months ago, all the President needs on Election Day is to be considered "the lesser of three evils...